Is Yellow Gold Coming Back!

There are a lot of discussions going on about how yellow gold is coming back in style. It is will soon regain it's popularity as the "IT" metal. Although, highly unlikely, yellow gold has been faintly gaining popularity.
Historically speaking, yellow gold never went out of style. It has always been popular in foreign countries such as Italy, Greece, Turkey and in Asian countries such as India, China, etc. In the USA, yellow gold lost it's lustre to white gold in th early 1990's. People liked the look and the brilliance of white gold. Coincidentally, at this same point of time diamonds also started gaining popularity. Diamonds when set in white tend to shine more than in yellow gold. The yellow color of gold would bleed into the diamonds and make them look yellower than they actually were. This made many jewelry designers avoid yellow gold.
Alternatively, in the early 1990's Platinum started gaining momentum. It is a harder and longer lasting metal but more expensive. Jewelry designers could make intricate designs without worrying about the quality of the ring. Platinum, however, is more expensive than gold. The difference in price is almost 3-4 folds. White Gold was a cheaper alternative to Platinum. This furthered the popularity of white gold.

http://blog.gemsutra.com/2007/02/10/is-yellow-gold-coming-back.aspx