Thursday, December 18, 2008

7 Tips For Buying Diamonds


Buying diamonds can be a very stressful experience, but by acquiring a little knowledge, you can make that extra special diamond purchase a fun and rewarding experience. Here are a few must-knows, that can make diamond shopping easier on yourself.
1. Know the four C’s – cut, color, clarity, carat weight.
2. Real diamonds are set in precious metals. If the setting is ‘gold-plated’ the ‘diamond’ isn’t real.
3. Make sure your 14k piece actually has the proper markings.
4. If you buy online, check with the BBB.
5. Make sure you ask for a jeweler’s certificate of authenticity.
6. Don’t be afraid to use the search features of online shopping sites to find just what you need.
7. If you feel unsure when negotiating, don’t buy. Go somewhere else or get more information first.
These aren’t the only things to look for, but they make up most of what a person needs to know, when he or she is looking for diamonds. Whether you’re buying something for you or a loved one, make sure you’re getting what you’re paying for and what you really want. A little extra knowledge can keep you from getting swindled.

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